Background

Accoustica is a premium home-theater and audio solutions company specializing in custom cinema rooms, AV electronics, and high-fidelity speaker systems. Their previous online presence did not fully reflect the quality and scale of their installations, creating a gap between brand perception and service offering.

This project focused on designing a modern, content-driven website that communicates luxury, technical expertise, and trust while remaining easy to navigate for first-time visitors exploring high-end entertainment solutions.

The site was designed on WordPress, with me serving as the primary designer and design consultant. Development and implementation were handled by 10XDigitals, who translated the visual and interaction design into a functional marketing website.

Goals

Design Approach

Website Design

Hero Section

Introduces the brand with a strong headline and subdued background imagery, immediately setting tone and positioning the company as a specialist rather than a general retailer.

Mission and Value Proposition

Combines concise copy with supportive visuals to explain what differentiates Accoustica—precision, customization, and performance-driven design.

Services and Products

Organized into clear categories such as projectors, AV receivers, and speakers. The intent was to balance discoverability with restraint, avoiding dense product grids.

Partner Brands

Brand logos function as social proof, reinforcing credibility and industry alignment without long explanatory text.

Installations Gallery

A grid-based showcase of completed projects acts as the strongest trust-building element. Real environments provide immediate context for scale, finish quality, and versatility.

Contact and Conversion

Simple form structure with visible phone and email details ensures low friction for inquiries. The section avoids aggressive calls-to-action, aligning better with a premium service tone.

Visit the website at accoustica.in

Post-Launch Impact (July – December)

Following the website redesign and launch, Accoustica’s digital presence showed measurable improvements in discoverability, intent-driven searches, and enquiry behaviour. The updated visual hierarchy, clearer service structure, and installation-led storytelling contributed to stronger user engagement across Google Business and website touchpoints.

Reflection

This project highlighted the importance of aligning visual tone with service positioning. For a brand operating in the luxury audio-visual space, restraint and clarity proved more effective than feature-heavy layouts. The final result balances atmosphere with usability, allowing imagery and hierarchy to communicate value without excess.